Trust Center

Redesigning the Privacy Policy & Terms of Use Experience for DDM

The Privacy & Trust team at DDM approached our revenue design team after noticing a drop in engagement on the company’s Privacy Policy and terms of use pages. Legal stakeholders also expressed frustration with how difficult the pages were to navigate due to clutter, poor hierarchy, and an outdated user experience.

The goal became clear: “Create an experience that is intuitive, accessible, and trustworthy for privacy-minded users.”

My Role

As a UI/UX Designer on this project. My key responsibilities included:

  • UX Research and Analysis

  • UI Design and Visual Hierarchy

  • Developer Handoff & Collaboration

Screenshot of Dotdash Meredith's Brand Privacy Policy webpage with company logo, navigation menu, and policy details about data collection and user privacy.

Discovery & Research

To base our design on up to date tendencies, I conducted a competitive analysis of companies known for strong privacy experiences, including Disney and T-Mobile. My goal was to understand how large organizations compartmentalized legal documentation in a way that felt user-friendly.

Key takeaways from research:

  • Competitors used expandable tiles or collapsible sections to break down content.

  • Competitors had Privacy Hubs that allow users to toggle between multiple legal documents from one centralized location.

Wireframing & Iteration

I began the design phase with low-fidelity sketches to explore multiple layouts for the privacy hub. After several iterations, I transitioned into Figma to refine and test design directions with internal stakeholders.

A privacy policy document with a title at the top, followed by multiple sections of text and image placeholders, including a large rectangular placeholder in the upper right corner. The document appears to be digitally illustrated, with black lines representing text and boxes on a gray and white background.
Document titled 'Brand Privacy Policy' with text blocks, icons, and arrows, and a large placeholder image at the top right corner.

A New Privacy Hub

After stakeholder feedback and multiple rounds of iteration, I finalized a design that delivered:

  • Clear navigation between legal documents

  • Jump points to specific sections

  • High-contrast, legible text and scalable visual design

  • Responsive breakpoints for mobile, tablet, and desktop

  • Modular design system that could grow with future legal needs

The final Figma file was handed off to developers with detailed specs, assets, and notes. Development began shortly after with support from our team.

Responsive website displaying Dotdash Meredith Trust Center with sections on Brands Privacy Policy and Manage Your Information, shown on a laptop and two mobile devices.

Results and Takeaways

We received positive feedback from internal legal stakeholders and the Privacy team. By focusing on structure, readability, and accessibility, we transformed cluttered pages into a polished, user-centered experience.