Amplifying internal diversity initiatives for the Black Affinity Group (B.A.G.) at People Inc. meant developing a high-visibility digital signage campaign that transformed passive corporate office spaces into an active platform for employee recognition and cultural storytelling.

Team Role: Lead Designer / Art Director

Deliverables:
~ Theme & Intent Overview Screen
~ Employee Showcase: Digital Screen Design
~ Digital Signage Calendar of Events

Tools Used: Figma, Adobe Photoshop, Illustrator

The Strategy: Centered the visual direction on bold typography, expressive colors, and dynamic layouts—balancing a celebratory aesthetic with a clean grid to keep text and employee photos highly legible on digital displays.

The Impact: Elevated internal diversity initiatives across corporate office spaces, creating a visually unified campaign that enhanced employee recognition and fostered community connectio