Driving user acquisition and brand trust for Byrdie centered on scaling the platform's digital presence through commercial ad campaigns and custom content hubs that framed beauty partnerships through a trusted, clear, and highly engaging aesthetic.

Team Role: Digital & Production Designer

Core Deliverables:
~  Digital Content Hub: Guide to Skincare
~  Custom Banner Ads for CoverGirl and No7
~  Digital Banner House Ad for Byrdie
~  Co-Branded Social Media Ad Graphics (2x)

Tools Used: Figma, Adobe Photoshop, Illustrator

The Strategy: Reflected Byrdie's commitment to clarity by using clean, minimalist layouts and polished typography, balancing the aesthetic of individual beauty clients with the platform's trusted editorial voice.

The Impact: Delivered a visually cohesive suite of high-performance marketing assets that successfully elevated major beauty advertisers and drove audience engagement for both digital content and live events.