Securing multi-brand sponsorship packages for Liquor.com relied on building a high-traffic content hub that cross-promoted various premium alcohol advertisers under a singular, curated educational theme.
Team Role: Brand & Product Designer
Core Deliverables:
~ Digital Content Hub: Guide to Tequila
~ Custom Digital Banner Ads for Clients
~ Sponsored Landing Page Prototype
Tools Used: Figma, Adobe Photoshop, Illustrator
The Strategy: Blended Liquor.com's editorial aesthetic with the distinct visual identities of individual spirit brands, utilizing rich textures and clean layouts to ensure client banners felt native to the platform.
The Impact: Successfully delivered a scalable, high-fidelity campaign suite that elevated major alcohol advertisers, streamlined the digital ad journey, and provided users with an immersive educational experience.

