Empowering the ad sales division at The Spruce involved developing advanced pre-sales pitch mockups that directly supported the business in securing high-value retail sponsorships with major commercial clients.

Team Role: Brand & Digital Production Designer

Core Deliverables:
~  Bed Bath & Beyond Digital Banner Pitch
~ Product Visualizations (Adv. Photoshop)
~  Sponsored Landing Page Prototype
~  Co-Branded & Internal Social Media Ads

Tools Used: Adobe Photoshop, Figma, Illustrator

The Strategy: Combined advanced photo retouching and seamless image composition with a calming color palette to create approachable, high-end lifestyle visuals, balancing the aesthetic of premium retail clients with The Spruce's trustworthy voice.

The Impact: Delivered polished, high-fidelity pitch materials and campaign assets that empowered the sales team to win retail partnerships and maintained visual consistency across the brand's digital ecosystem.