Expanding the commercial footprint of Verywell Health called for building a diverse ecosystem of B2B and consumer-facing touchpoints designed to capture market share and drive digital lead-generation.

Team Role: Brand & Product Designer

Core Deliverables:
~  B2B Webinar Promo Banner
~‍ ‍Verywell Spring Celebration Invitation
~  Instagram Podcast Promo Graphic
~ LinkedIn Award Recognition Banner
~  Sweepstakes Landing Page & Survey UI

Tools Used: Figma, Adobe Illustrator, Photoshop, InDesign, After Effects

The Strategy: Adapted the core brand identity across vastly different formats — applying clean, professional layouts for B2B thought leadership while prioritizing an intuitive, mobile-first UI for the interactive consumer sweepstakes page.

The Impact: Unified the brand's visual voice across multiple internal departments, creating a scalable suite of marketing assets that drove high user engagement and survey completion rates.